4.1. New Mobility Services: Solutions and business models for urban transportation Module B. Management Topic 4.1 New Mobility Services: Solutions and business models for urban transportation Aim Presentation of innovative approaches for the green transition of urban transport and NewMobility Services (NMS). Analysis of emerging governance schemes and business models for the implementation of NMS for urban freight transport and last-mile deliveries. Learning outcomes Updated knowledge on current business approaches in urban mobility and transportation. In-depth understanding of the role and potential of NMS for green and efficient courier/postal/delivery services. Check your knowledge 4.2. Learning by example #1. Exchange of good practice Module B. Management Topic 4.2 Learning by example#1. Exchange of good practice on New Mobility Services Aim Based on the content of 4.1, provision of examples from the implementation of NMS-based business models in urban freight transport and city logistics and from the integration of freight and passenger transport in cities. Discussion on the effectiveness and adaptability of examples Learning outcomes Critical analysis of current practice and projects of developing NMS for courier/postal/delivery services. 4.2.1. Introduction In developing countries, urban freight distribution relies heavily on road vehicles, leading to frequent traffic congestion, inadequate parking, and insufficient loading and unloading areas, all of which impede efficiency. Advocated globally as a sustainable strategy, urban freight distribution via environmentally friendly modes holds significant potential to alleviate congestion and pollution resulting from current freight distribution practices (Singh & Gupta, 2020). The Transport Decarbonization Alliance outlines 15 distinct challenges for achieving zero emission urban freight and proposes two or more solutions for addressing each challenge. While some solutions focus on technological advancements such as the acquisition, utilization, and charging of battery-electric vehicles, the majority target remedies for structural barriers and behavioral practices. Similarly, Maxner, Dalla Chiara, and Goodchild (2022) categorize different decarbonization strategies for urban freight into three groups: vehicle technology, operational strategies, and city government interventions. Additionally, the World Economic Forum offers a comprehensive overview of 24 prioritized interventions aimed at facilitating the transition of the last mile delivery ecosystem. These interventions include aspects such as vehicle modification, secure delivery methods, customer movement, consolidation efforts, final leg adjustments, and enhancements to the delivery environment. Together, these publications showcase the diverse range of approaches for promoting sustainability transitions in urban freight and provide numerous examples of both technological innovations and shifts in behavior (Ystmark Bjerkan & Babri, 2024). Technological shifts primarily entail replacing one technology with another. In the realm of urban freight, this might involve substituting fossil-fuel vans and lorries with electric vehicles, vehicles powered by alternative fuels, Euro6 vehicles, or cargo-bikes. Previous research has extensively explored new technologies and vehicles for urban freight. Electric bicycles are proposed as a substitute for vehicles where feasible in terms of speed and capacity limitations (Bosona, 2020). While the utilization of drones for goods delivery has been investigated primarily in rural areas, there is potential for drone-based delivery in urban settings as well. Research in operations management, supply chain management, and industrial engineering has predominantly explored methods for optimizing operational practices. These methods include maximizing load factor, optimizing routes, and adjusting lot sizes (Pan et al., 2021). Additionally, studies have demonstrated that off-hour delivery can effectively decrease emissions from urban freight transport (Holguín-Veras et al., 2018). 4.2.2. The use of light electric freight vehicles (LEFVs) (Díaz-Ramírez et al., 2023) The integration of light electric freight vehicles (LEFVs) represents a fundamental step towards achieving a more sustainable urban distribution network, yet it confronts numerous unresolved challenges. These include: i) Determining the optimal mix of vehicle technologies (such as fuel and electric power) to align with both current and future city mobility infrastructure (including lanes, charging stations, and electricity availability). ii) Establishing strategic locations for urban distribution centers to efficiently support operations within the designated region. iii) Enhancing the performance of LEFVs to lower operational costs and to mitigate air pollutant emissions, traffic congestion, and noise levels in urban areas. iv) Developing effective communication strategies based on previous implementation experiences. Electric-assisted freight bicycles and tricycles, referred to hereafter as light electric freight vehicles (LEFVs), are anticipated to exhibit superior performance in last-mile distribution. This is evidenced by reduced parking times and costs, lower ownership expenses, enhanced delivery reliability, fewer severe collisions, and decreased air pollutant emissions. However, their utilization also entails certain limitations, particularly concerning the size of the delivery zone, route length, demand density, topographical challenges, and regulatory constraints. In line with the European example, governments across Latin America are also allocating resources to enhance bicycle-friendly urban infrastructure, including the expansion of bike lanes. This investment aims to promote eco-friendly transportation methods, particularly in densely populated areas. Maximizing the advantages of electric vehicles (EVs) in logistics hinges upon recognizing the nuances of various contexts (EUFAL, 2022). Thus, the European Electric Urban Freight and Logistics (EUFAL) initiative was initiated in 2020. It serves as a knowledge-sharing platform, equipping companies seeking to integrate electric vehicles into their fleets with valuable tools tailored to different phases of the process (Díaz-Ramírez et al., 2023). Light electric freight vehicles (LEFVs) are increasingly viewed as a sustainable delivery solution, particularly in response to tightening emission regulations within urban areas, ensuring ongoing access. This significance is underscored by the prospective establishment of zero-emission zones by 2030 in selected European cities, along with more concrete steps anticipated by 2025 in Dutch urban centers. Additionally, in densely populated and challenging-to-access inner city and neighborhood areas, smaller vehicles offer advantages in terms of easier and swifter access. Furthermore, when coupled with efforts to minimize lead times and optimize vehicle load factors, operational and economic considerations also come into play. Beyond these practical aspects, softer factors contribute to the growing commercial interest in LEFVs, including commitments to corporate social responsibility, as well as opportunities for company differentiation and specialization (Kin et al., 2024). A light electric freight vehicle (LEFV) encompasses a range of transportation options including bicycles, mopeds, or compact vehicles equipped with electric support or drive mechanisms, designed for the transportation of goods and people at