{"version":"1.0","provider_name":"Couriers Go Green","provider_url":"https:\/\/www.green-courier.eu\/","author_name":"tourniss_r8dsokn1","author_url":"https:\/\/www.green-courier.eu\/index.php\/author\/tourniss_r8dsokn1\/","title":"Set Up a NEW Green Strategy - Couriers Go Green","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IftInVZRlK\"><a href=\"https:\/\/www.green-courier.eu\/index.php\/lesson\/set-up-a-new-green-strategy\/\">Set Up a NEW Green Strategy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.green-courier.eu\/index.php\/lesson\/set-up-a-new-green-strategy\/embed\/#?secret=IftInVZRlK\" width=\"600\" height=\"338\" title=\"&#8220;Set Up a NEW Green Strategy&#8221; &#8212; Couriers Go Green\" data-secret=\"IftInVZRlK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.green-courier.eu\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Methodology to set up a NEW Green Strategy Phase 1: Assessment of the green status of the company Introduction to Phase 1 The primary objective of Phase 1 is to evaluate the Couriers and Logistics companies\u2019 potential for a green shift by characterising their current green status. This process involves analysing different factors related to that, such as green operations, green competence and skills, certification of skills etc. Once completed, an outcome that outlines the potential of improved sustainability of the company, along with a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis will be produced. This information will serve as a foundation for the subsequent phases. Who to involve in this phase? The methodology suggests the involvement of various members of the company to analyse, use, and integrate the documents and material provided. This involvement should begin early in the Phase 1, and executives or managers should be involved. However, it is essential to engage the relevant departments of the company to gather the information needed to build or update the strategy in the upcoming steps. &nbsp; Steps in Phase 1 Step 1: Preliminary characterization of the company related to green transition Objective: a preliminary analysis of the company to understand its green shift potential considering various aspects related to green transition. For this purpose, a form can be used to gather information about the current practices of the company towards sustainability. This information will provide a comprehensive overview of the company and serves as a baseline for subsequent steps to identify areas where improvements can be made to reduce the environmental impact of operations. Actions: During this step the company should complete the \u2018Green status characterization form\u2019 to get information and enable specificity in the answers. Material available: Green status characterization form: Template to collect general information about the company (Annex A). Step 2: Assessment of the green status Objective: The second step evaluates the current situation of the company and its potential for establishing a new strategy (or updating an existing one) towards a green shift. This analysis is based on several criteria. The use of a checklist is suggested as a tool to assess the status of the company in transitioning to a greener strategy. Actions: The user can check if green initiatives have been considered, through the use of the assessment form. Additionally, the user can choose to assess the company\u2019s carbon footprint by using the \u201cMeasure my Green Readiness\u201d Self-Assessment Tool. Material available: Assessment form: Template to assess the green status (Annex A). \u201cMeasure my Green Readiness\u201d Self-Assessment Tool (CGG PR3.1) Step 3: SWOT analysis Objective: SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a strategic planning tool used to assess those four aspects. This is how a company can capture its current performance and build a strategy to achieve its future goals. It involves identifying the internal and external factors that can impact the success of the business. The strengths and weaknesses refer to internal factors, such as the organization&#8217;s resources, capabilities, and limitations. The opportunities and threats refer to external factors, such as market trends, competition, funding programmes and opportunities, current national policy targets and priorities and regulatory changes. By analysing these factors, the organization can develop strategies to capitalize on its strengths, address its weaknesses, seize opportunities, and mitigate threats. This provides a wide picture of how a company can carve a route to reach its objectives. Action: The user can review the provided template in order to familiarise in how to complete the SWOT matrix. Material: Template document for a SWOT analysis of the company (Annex A, An Example for a Transportation Service Company) &nbsp; Phase 2: Design of a Green Strategy Introduction to Phase 2 A green strategy combines a set of actions designed to mitigate the environmental impact of companies\u2019 operations and products while creating value for customers and other stakeholders involved in the value chain. By implementing a green strategy, companies can facilitate a transition towards sustainability, aiming to reshape their business models to operate in a more green and circular way. The design of an effective green strategy requires a sustainable approach that considers potential synergies between ecological responsibility and economic growth. Who to involve in this phase? To ensure the success of the goals and initiatives of the green strategy, a dedicated working group is recommended to be established for the development and execution of the strategy. This group should involve company executives belonging to different departments, such as management, marketing, finance, operations, logistics, and procurement, as well as external stakeholders, such as suppliers, external environmental consultants, etc. This cross-functional and cross-departmental team aims to ensure an integrated and collaborative approach to achieve the goals of the green strategy. &nbsp; Steps in Phase 2 Step 1: Define the strategy development working group Objective: In this step, the strategy development group should be established. The role of the working group is to clarify the scope and objectives of the strategy, identify the key focus areas, prioritize initiatives, and develop the implementation plan. For the smooth operation of the working group, it is particularly important to clearly define the roles, responsibilities, and accountability of the members. Given the multidimensions of a green strategy, ensure the involvement of key members and their cross-functional cooperation within the working group. An indicative structure of the strategy development working group could involve the following sub-groups: Company Leadership team: Top-level executives and decision makers within the company. Their support and commitment to sustainable practices are crucial for implementing a green strategy. It is advisable to consider a strategy leader. Environmental and Sustainability experts: Collaborate with environmental consultants or experts who specialize in renewable energy, emissions reduction, and environmental impact assessment. If the company has a dedicated sustainability manager or department, involve them to help align the strategy with the overall environmental challenges and sustainability goals. Operational and logistics team: representatives from operations and logistics departments. They possess valuable knowledge about current processes, fleet management and operational challenges. Technology experts:"}