{"version":"1.0","provider_name":"Couriers Go Green","provider_url":"https:\/\/www.green-courier.eu\/","author_name":"tourniss_r8dsokn1","author_url":"https:\/\/www.green-courier.eu\/index.php\/author\/tourniss_r8dsokn1\/","title":"Introduction - Couriers Go Green","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gDYmO1a532\"><a href=\"https:\/\/www.green-courier.eu\/index.php\/lesson\/introduction-2\/\">Introduction<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.green-courier.eu\/index.php\/lesson\/introduction-2\/embed\/#?secret=gDYmO1a532\" width=\"600\" height=\"338\" title=\"&#8220;Introduction&#8221; &#8212; Couriers Go Green\" data-secret=\"gDYmO1a532\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.green-courier.eu\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Introduction Strategic planning plays a crucial role for businesses and organizations aiming to align long-term sustainability objectives with the overall organizational strategy. In the transportation and logistics sector, strategic planning green frameworks offer valuable tools for companies seeking to make a green shift to their operations. These frameworks address key environmental challenges and emphasize the integration of eco-friendly practices into various aspects of the value chain. Sustainable transportation emphasizes adopting cleaner technologies and optimizing supply chains [1], while carbon footprint management involves measuring carbon emissions and focuses on reducing them through fuel-efficient vehicles and optimized route planning [2]. Green supply chain management integrates environmental considerations into the supply chain network, focusing on waste reduction, while circular economy concept encourages resource efficiency through remanufacturing and reverse logistics [3]. \u00a0Such approaches provide a useful starting point for businesses and organizations in the transportation and logistics sector to develop strategic plans that prioritize sustainability and environmental responsibility. By measuring and reporting on their performance, business and organizations can identify opportunities for improvement and work towards a more sustainable future. For this purpose, the \u201cCouriers Go Green\u201d project aims to develop a strategy as well as a training and a training-certification scheme that will offer competencies and motivation to target group organisations and their personnel to optimize their overall green environmental performance. In this project the main target groups are the Courier, Delivery, and Transportation companies personnel, while secondary target groups are Logistics, Transportation and Environmental consultants. The objective of this report, as the main deliverable of project Activity 2.2: \u201cDevelopment of Green Strategy Process Model Document\u201d, is to develop a framework that serves as a roadmap to help a business or organisation to design activities required to implement a green shift into their operations. In addition, the framework is integrated into a digital TOOLBOX that provides the necessary guidance for the target groups to implement the green shift according to the planning process. To this end, the methodology is designed to help them follow a standardised and structured pathway, which has been tested by the project pilot companies in Activity 2.3. The next section of the report outlines a mapping of the primary stakeholders or target groups that are directly involved in implementing the framework. It also includes important findings derived from the questionnaire survey and interviews included in Deliverable 2.1 in Chapter 4 (Activity 2.1). The third Chapter presents in detail the methodology established for creating or updating a green strategy in the target group sectors, while Chapters 4 and 5 provide a detailed description of all phases and steps of the methodology. In the final chapter, the main findings are presented and will serve as an essential input for future activities of the project. &nbsp; Green Transition: Obstacles &amp; Opportunities Stakeholder map As described in the project\u2019s \u2018State Analysis Assessment Report,\u2019 the green transition of courier, postal and delivery \u201clast mile\u201d operations is expected to contribute to the overall goal of European cities for sustainable development and climate resilience. In this context, the stakeholders that participate in the green transition of courier, postal and delivery services represent a wide range of actors, i.e., service providers, end-users of services, policymakers, consultants, and researchers. The above actors play a different role in the promotion of the green transition of courier, postal and delivery services (Figure 1). Figure 1: Stakeholder map of the green transition of courier, postal and delivery services (source: Own elaboration) Some actors have a higher interest in developing and\/or implementing green transition strategies, as this is a main goal of their mission, and are in the position to apply such strategies directly to their daily business or encourage\/impose the application of such strategies through policy measures. These stakeholders are considered to have a high level of interest and power and comprise both the courier, postal and delivery service providers and the public authorities that design and implement the respective policies. The community of consultants and researchers contribute to the green transition by supporting companies and policymakers through evidence-based support to decision-makers (either authorities or companies), transfer of know-how and innovation and enhancement of knowledge and information for all stakeholders. However, they do not have the authority to directly realize changes in the courier, postal and delivery operations. Thus, it is considered that consultants and researchers, mainly in the fields of transportation &amp; logistics and environment &amp; climate, have a high level of interest but not a high level of power. On the other hand, the end-user, i.e., the customer (either citizen or company) of courier, postal and delivery service providers, can indirectly affect the green transition process by favoring \u201cgreener\u201d services. If such consumer behavior was implemented at a large scale, it could play a definitive role in the implementation of green transition strategies. There are various aspects that do not facilitate such a behavioral shift at a large scale, which refer to the awareness and engagement of the public, incentivization and affordability of \u201cgreen\u201d products and services etc. These aspects have not yet been successfully addressed by policymakers, ranking the green transition of courier, postal and delivery services lower in the priorities of customers. In this sense, end-users have a high cumulative power for green transition, but, under the current circumstances, have low interest or ability to exploit this power. Based on the above approach, the project identifies two groups of stakeholders, i.e., the main target group which combines \u201chigh power\u201d and \u201chigh interest\u201d towards the green transition and the secondary target group, which is as strategically important for the green transition as the main target group but exhibits either lower \u201cpower\u201d or lower \u201cinterest\u201d. More specifically, these target groups comprise: Main target group: Courier, postal and delivery services and public authorities responsible for policy-making and management. Secondary target group: Transport &amp; logistics and climate and environment strategy consultants, researchers, companies and other users of the aforementioned services. Through appropriate action, the project will appropriately empower all stakeholders to become agents of the green transition. &nbsp; Barriers and","thumbnail_url":"http:\/\/www.green-courier.eu\/wp-content\/uploads\/2024\/04\/Picture1-1.png"}